There are various ways to improve your search rankings like optimising your content for Google. However, a way that is ignored or scarcely exploited to increase search rankings is social media. In fact, some people don’t know that social media can serve this purpose.
Not to worry, we have gathered how you can use twitter or Facebook to improve the search rankings of your website.
Reduce word count
The word count for different social media platforms varies. For Facebook, you have the leeway to write as much as you want while for twitter it is 140 characters. But know that the lesser the characters, the more likely it will attract readers thus improving your search rankings.